Next week, I promise to stop grumping and get back to my glamour-loving, jewelry-coveting ways. There WILL be glitter. But today, I’m still feeling cranky.
Makeup Forever (a brand I like) just started running ads for their HD Foundation (a product I love) that claim to be the first ever unretouched cosmetics ads. They’re brilliant marketing, but they’re also the same old nonsense.
In one of the images, a girl holds up her camera to take a picture of herself. (You know, for the Facebook!) It’s a clever shot because it creates the illusion that the photo featured in the ad was just as spontaneous.
But what’s the message here? Our product is so amazing that it looks good on these 18 year-old models who we selected for their complete lack of pores and already flawless skin? Our product is so revolutionary that the expensive lighting, professional makeup artist, and personal styling team are just gravy?
You want to blow my mind, Makeup Forever? (I know you do.) Show us a teen with problem skin or a woman over 40 in your ads. Show us what your product can do for mere mortals.